Natalie Mickelson
About Natalie Mickelson
Natalie Mickelson is a Regional Chain Manager at Brown-Forman, where she has worked in various roles since 2008. She leads a team of National Account Managers and collaborates with distributor teams to drive brand growth across multiple regions.
Current Role as Regional Chain Manager
Natalie Mickelson currently holds the position of Regional Chain Manager at Brown-Forman, a role she has occupied since 2021. In this capacity, she operates within the East Region and Canada. Mickelson leads a team of four National Account Managers, who are responsible for managing 65 customer call points across both Off-Premise and On-Premise channels. Her leadership focuses on implementing strategies that drive category and brand growth.
Career at Brown-Forman
Mickelson has an extensive history with Brown-Forman, having worked in various roles since 2007. She served as the Off Premise Southern California State Manager for one year, followed by her position as Southern California Distributor Manager from 2009 to 2011. She then transitioned to the On Premise Division Retail Manager role from 2013 to 2015, and again from 2015 to 2018. Additionally, she was a Strategic Regional Account Manager for 11 months in 2008-2009 and worked as a Regional Sales Manager for one year in 2018-2019.
Previous Experience in the Wine Industry
Before her tenure at Brown-Forman, Mickelson worked at E&J Gallo Winery as a Marketing Project Manager for Premium Wines in 2006. She also held the position of Account Specialist at Gallo Wine Company from 2005 to 2006 and served as District Manager for eight months in 2004-2005 in San Diego, CA. This experience contributed to her expertise in sales and marketing within the beverage industry.
Education and Academic Background
Natalie Mickelson studied at Arizona State University, where she earned a Bachelor's degree in Business and Sociology. This educational background has provided her with a foundational understanding of business principles and social dynamics, which she applies in her professional roles.