Nikila Wickenden
About Nikila Wickenden
Nikila Wickenden is the UK E Commerce Channel Lead at Brown-Forman, where she has worked since 2020. She has a diverse background in e-commerce and sales management, with previous roles at Bacardi, Amazon, and Benefit Cosmetics.
Work at Brown-Forman
Nikila Wickenden serves as the UK E-Commerce Channel Lead at Brown-Forman, a position she has held since 2020. In this role, she focuses on developing and implementing e-commerce strategies to enhance the company's online presence and sales performance in the UK market. Her responsibilities include analyzing market trends, optimizing online sales channels, and collaborating with various teams to drive e-commerce growth.
Previous Experience at Bakkavor
Nikila Wickenden worked as a Management Accountant at Bakkavor Group from 2008 to 2009. During her 11-month tenure, she was involved in financial reporting and analysis, contributing to the company's financial management processes. This role provided her with foundational experience in accounting and financial operations.
Career at Benefit Cosmetics
From 2014 to 2017, Nikila Wickenden held the position of Sales Development Manager for Wales at Benefit Cosmetics. Based in San Francisco, California, she was responsible for driving sales initiatives and managing customer relationships within the region. Her role involved strategic planning and execution to enhance brand visibility and sales performance.
Education and Expertise
Nikila Wickenden earned her Bachelor of Arts degree from Cardiff Metropolitan University, where she studied from 2005 to 2008. She furthered her education by obtaining a Master of Business Administration from the same institution in 2016. Additionally, she completed her studies with the Chartered Institute of Management Accountants (CIMA) from 2009 to 2011, enhancing her expertise in management accounting.
Experience at Amazon
Nikila Wickenden worked at Amazon as a Sports Vendor Manager through CEI Consulting Ltd from 2012 to 2014. In this role, she managed vendor relationships and contributed to the development of strategies that improved product offerings and sales within the sports category. Her experience at Amazon further solidified her skills in e-commerce and vendor management.