Nilay Canbazoğlu
About Nilay Canbazoğlu
Nilay Canbazoğlu serves as the Integrated Marketing Communications Manager for Developing Europe and Iberia at Brown-Forman, where he has worked since 2021. With over 15 years of experience in digital media, e-commerce, and marketing communications, he has held various roles in notable companies across multiple industries.
Work at Brown-Forman
Nilay Canbazoğlu serves as the Integrated Marketing Communications Manager for Developing Europe & Iberia at Brown-Forman. She has held this position since 2021, based in Amsterdam, North Holland, Netherlands. In this role, she focuses on managing marketing communications for various brands under the Brown-Forman portfolio, which includes well-known names such as Jack Daniel’s and Woodford Reserve.
Previous Experience in Marketing Communications
Prior to her role at Brown-Forman, Nilay Canbazoğlu worked at Omron Healthcare Europe as the Digital Marketing & e-Commerce Manager for the EMEA region from 2019 to 2021. She also held the position of Head of Marketing Communications at Avon from 2014 to 2019 in Istanbul, Turkey. Her earlier roles include Ecommerce Marketing Manager at Markafoni and Tchibo Türkiye, as well as Online Commercial Manager at Vodafone Türkiye.
Educational Background
Nilay Canbazoğlu obtained her Bachelor of Arts in Marketing from Marmara University, where she studied from 2000 to 2004. She furthered her education by earning a Master of Business Administration in Marketing from San Diego State University between 2005 and 2006. Additionally, she completed her high school education at İstanbul Kadıköy Lisesi from 1996 to 2000.
Expertise in Digital Marketing and E-commerce
With over 15 years of experience, Nilay Canbazoğlu specializes in digital media, e-commerce, and marketing communications across various sectors, including retail, beauty, healthcare, and spirits. She has extensive experience in managing marketing communications for global brands and is skilled in creating alliances and synergies within cross-functional teams to drive change in complex organizations.
Early Career Development
Nilay Canbazoğlu began her career as a Marketing Assistant at Turk Ytong in 2004. She then gained experience as a Marketing Research Intern at Gap Intelligence in 2006 and served as a Graduate Assistant at San Diego State University. Her early roles also include Online Marketing Analyst at Earthbound Media Group and Head of Digital at Nano DRM.