Oscar Pulido Diaz
About Oscar Pulido Diaz
Oscar Pulido Diaz is a Senior Field Sales Operations Manager at Brown-Forman, with a background in business administration from UNIVERSIDAD ETAC. He has over a decade of experience in sales and operations, recognized for his significant contributions to brand sales and training development.
Work at Brown-Forman
Oscar Pulido Diaz has held multiple positions at Brown-Forman since 2009. He began as GERENTE DE ZONA AUTOSERVICIO MAYOREO CLUBES Y DEPARTAMENTALES, where he worked for ten years until 2019. In this role, he was responsible for overseeing sales operations in Ciudad de México and surrounding areas. He later transitioned to the role of Senior Field Sales Operations Manager, a position he has held for five years. His responsibilities include managing field sales operations and developing strategies to enhance sales performance.
Education and Expertise
Oscar Pulido Diaz studied at UNIVERSIDAD ETAC, where he earned a Licenciatura in Administración y gestión de empresas, general. His studies spanned from 2005 to 2008, equipping him with foundational knowledge in business management and operations. This educational background supports his expertise in sales operations and management within the beverage industry.
Achievements
During his tenure at Brown-Forman, Oscar achieved notable sales performance milestones. He secured first place in the individual sales performance category for FY 2016, achieving a 32% annual increase in total brand sales compared to the previous year. Additionally, he won a sales contest for the Jack Daniel's brand in 2013, with a 25% increase compared to the previous year and a 35% increase over the set quota. He also developed a comprehensive training manual aimed at enhancing the skills of zone managers and sales promoters.
Sales Performance Metrics
Oscar maintained a high level of accuracy in KPI capture for promotions and demos, achieving fewer than six errors per month, which is significantly below the average of 16 errors among the top ten zone managers. His focus on precision in sales operations has contributed to the overall efficiency and effectiveness of the sales team.
Notable Projects and Initiatives
Oscar led several initiatives that resulted in increased sales and brand visibility. He secured first place for the best New Mix Super Bowl display in February 2014, which led to a 24% increase in sales at Walmart Cuitlahuac compared to the previous year. His strategic approach to sales displays has positively impacted brand performance.