Patrick Mc Ewan
About Patrick Mc Ewan
Patrick McEwan serves as the National Account Manager for Independent Brands Australia at Brown-Forman, where he has worked since 2010. He has extensive experience in the liquor industry, having previously held roles at Coca-Cola Amatil and The Gap Partnership.
Work at Brown-Forman
Patrick Mc Ewan has served as the National Account Manager for Independent Brands Australia (IBA) at Brown-Forman since 2010. His role involves overseeing commercial strategies and managing key accounts within the liquor industry. With over 14 years of experience in this position, he has developed a strong understanding of market dynamics and consumer behavior, contributing to the company's growth in a competitive landscape.
Previous Experience at Coca-Cola Amatil
Prior to his current role, Patrick worked at Coca-Cola Amatil as a Key Account Manager for the Select & Exclusive On-Premise segment from 2007 to 2010. During his three-year tenure in Brisbane, Australia, he focused on building relationships with key clients and implementing brand strategies that enhanced product visibility and sales performance.
Education and Expertise
Patrick Mc Ewan holds a Master of Business Administration (MBA) from the Macquarie Graduate School of Management, which he completed between 2016 and 2017. His educational background complements his extensive experience in the liquor industry, where he specializes in developing agile commercial strategies and understanding consumer motivation.
Background in Hospitality Management
Before entering the corporate sector, Patrick gained valuable experience in hospitality as a Bars/Duty Manager at the Port Office Hotel from 2002 to 2007. This five-year role in Brisbane provided him with insights into customer service and operational management, which have informed his approach in subsequent positions.
Short Tenure at The Gap Partnership
In 2019, Patrick briefly worked at The Gap Partnership as The Complete Skilled Negotiator for one month in Sydney, New South Wales. This role focused on enhancing negotiation skills, which are critical in his current position managing national accounts.