Paula Origel
About Paula Origel
Paula Origel serves as the Senior Brand Executive for Tequila Herradura at Brown-Forman, a position she has held since 2017. She has a background in marketing, having previously worked with Alpezzi Chocolate and Ferrero, and holds a Bachelor of Arts from CBS International Business School.
Work at Brown-Forman
Paula Origel has been employed at Brown-Forman since 2016. She serves as the Senior Brand Executive for Tequila Herradura, a role she has held since 2017. In this position, she is responsible for overseeing brand strategy and marketing initiatives for the Tequila Herradura brand. Additionally, she has worked on the SBE Antiguo and El Jimador brands, contributing to their market presence and brand development.
Education and Expertise
Paula Origel holds a Bachelor of Arts degree from CBS International Business School, which she completed in 2013. She also studied at Tecnológico de Monterrey from 2010 to 2014, gaining a solid foundation in business principles. Furthermore, she attended ISI Language School in Dublin from 2009 to 2010, enhancing her language skills and cultural understanding, which are valuable in her marketing roles.
Background
Paula Origel began her career in marketing as a trainee at Ferrero, where she worked from 2013 to 2014. She then transitioned to Alpezzi Chocolate as a marketing trainee in 2014 for nine months. These early experiences provided her with practical skills in marketing and brand management, which she later applied in her roles at Brown-Forman.
Professional Experience
Prior to her current role at Brown-Forman, Paula Origel gained valuable experience in the marketing field through her positions at Ferrero and Alpezzi Chocolate. Her tenure at Ferrero lasted six months, during which she developed her understanding of brand marketing. At Alpezzi Chocolate, her nine-month experience further solidified her skills in the industry, preparing her for her subsequent roles in the tequila sector.