Pavel Martynov

Pavel Martynov

Sales Manager Off Trade Russia @ Brown-Forman

About Pavel Martynov

Pavel Martynov serves as the Sales Manager Off Trade Russia at Brown-Forman, a position he has held since 2017. With extensive experience in sales management across various companies, he has developed and implemented key strategies to enhance sales performance in the Russian market.

Current Role at Brown-Forman

Pavel Martynov has served as the Sales Manager Off Trade Russia at Brown-Forman since 2017. In this role, he oversees sales strategies and operations specifically for the off-trade sector within the Russian Federation. His responsibilities include managing relationships with key accounts and ensuring the effective execution of sales initiatives.

Previous Experience at Brown-Forman

Prior to his current position, Pavel Martynov held the role of Sr. Modern Trade Manager at Brown-Forman from 2016 to 2017. He also worked as the Modern Trade Manager from 2013 to 2016. In these roles, he focused on developing sales strategies and managing modern trade channels within the Russian market.

Education and Academic Background

Pavel Martynov earned a Master's Degree in Political Science and Government from Southern Federal University, formerly known as Rostov State University, from 1998 to 2003. He also attended the University of Virginia Darden School of Business, where he completed a Capstone Project focused on Business Strategy in 2017.

Career History and Key Roles

Pavel Martynov has a diverse career in sales management across various companies. He worked at The Coca-Cola Company from 2006 to 2009 in multiple roles, including Regional Sales Manager and Product Development Manager. He also held positions at CEDC as Head of National Key-account Department and at HJ Heinz as National Key-account Manager. His experience includes developing and implementing trade strategies and improving sales force execution.

Sales Strategy Implementation

Throughout his career, Pavel Martynov has been involved in significant sales strategy implementations. He developed and implemented a Route-to-Market Strategy across Russia and created high standards for negotiation campaigns in Key Accounts. His focus on improving sales force execution results has been a key aspect of his professional contributions.

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