Pavla Hajkova
About Pavla Hajkova
Pavla Hajkova is a Brand Manager at Brown-Forman, where she has worked since 2005. She specializes in developing marketing strategies, overseeing product launches, and managing brand portfolios, including notable brands like Grant’s and Glenfiddich.
Work at Brown-Forman
Pavla Hajkova has been employed at Brown-Forman since 2005, serving as a Brand Manager for 19 years. In this role, she develops Consumer Relationship Marketing strategies and oversees product launches to enhance brand engagement. She manages budget allocation across various brands and channels to optimize marketing effectiveness. Additionally, she is responsible for managing relationships with numerous agencies and suppliers to ensure cohesive brand representation and execution.
Education and Expertise
Pavla Hajkova studied Marketing Communication at Tomas Bata University in Zlín, where she achieved a Master’s degree from 2009 to 2011. Prior to this, she attended Vysoka skola podnikani (University of Business) in Ostrava, earning a Bachelor’s degree in Economics and Management from 2001 to 2005. Her educational background provides a solid foundation for her expertise in brand management and marketing strategies.
Background
Pavla Hajkova has a robust background in brand management, with a focus on developing and executing marketing strategies. She has full management responsibilities for the William Grant’s & Sons portfolio, which includes notable brands such as Grant’s, Glenfiddich, Clan MacGregor, and Balvenie. Her role encompasses managing B-F brands like Pepe Lopez, Casa Herradura, and Chambord, emphasizing brand development and media planning.
Achievements
In her role, Pavla Hajkova holds P&L accountability for multiple brands, ensuring that financial performance aligns with strategic goals. She is also responsible for the management and development of a team, fostering growth and collaboration within the brand management department. Her leadership contributes to the overall success of the brands under her management.