Pedro Berrueco
About Pedro Berrueco
Pedro Berrueco serves as the Field Marketing Manager at Brown-Forman, where he has worked since 2015. He specializes in developing trade-related educational initiatives and managing marketing efforts for the Woodford Reserve brand in the West Division of the United States.
Work at Brown-Forman
Pedro Berrueco has served as the Field Marketing Manager at Brown-Forman since 2015. In this role, he focuses on developing and executing trade-related educational initiatives for the company's portfolio. He manages the marketing plan and budgets specifically for the Woodford Reserve trademark within the West Division of the United States. His responsibilities include creating and implementing local marketing programs that align with commercial needs.
Marketing Management and Strategy
In his position, Pedro Berrueco leads a team of agency associates to execute effective marketing strategies. He acts as a liaison between the Brand team and the Commercial Cluster team, ensuring alignment and effective communication across departments. His role involves developing localized media plans aimed at enhancing brand visibility and engagement within the market.
Educational Initiatives in Marketing
Pedro focuses on trade-related educational efforts that support the portfolio at Brown-Forman. These initiatives are designed to educate stakeholders and enhance the understanding of the brand's offerings. His work in this area contributes to the overall effectiveness of the marketing strategies implemented for Woodford Reserve.
Team Leadership and Collaboration
As a Field Marketing Manager, Pedro Berrueco is responsible for leading a team of agency associates. His leadership ensures that marketing strategies are executed efficiently and effectively. He fosters collaboration between various teams, particularly between the Brand team and the Commercial Cluster team, to achieve marketing objectives.