Peter Asiedu Hammon
About Peter Asiedu Hammon
Peter Asiedu Hammon is a Trade Marketing Manager On-Trade & Events at Brown-Forman, with a background in economics and extensive experience in trade marketing and management roles at companies like Red Bull and Hapag-Lloyd AG.
Current Role at Brown-Forman
Peter Asiedu Hammon serves as the Trade Marketing Manager On-Trade & Events at Brown-Forman. He has held this position since 2022 and is based in Hamburg, Germany. In this role, he is responsible for developing and executing marketing strategies that enhance brand visibility and drive sales in on-trade environments.
Previous Experience at Red Bull
Prior to his current role, Peter worked at Red Bull for five years from 2017 to 2022. He held the position of Local On-Premise Manager, where he focused on managing on-premise marketing initiatives. Before that, he served as a Vertriebs- und Marketingspezialist from 2014 to 2016 in Bremen, Germany, contributing to sales and marketing efforts.
Trainee Experience at Hapag-Lloyd AG
Peter began his professional career as a Trainee at Hapag-Lloyd AG, where he worked for 11 months from 2012 to 2013 in San Francisco, California, USA. This role provided him with foundational experience in the logistics and shipping industry.
Educational Background
Peter Asiedu Hammon holds two Bachelor's degrees in Applied Economics. He studied at Hochschule Bremen from 2007 to 2010, and later attended the University of Hertfordshire, where he achieved a Bachelor of Arts - BA. His educational background has equipped him with a solid understanding of economic principles.