Phoebe Walter
About Phoebe Walter
Phoebe Walter is a Customer Marketing Manager at Brown-Forman, focusing on Tesco since 2021. She has extensive experience in marketing and customer service roles at various companies, including Asda and Chesapeake Branded Packaging.
Work at Brown-Forman
Phoebe Walter has been serving as the Customer Marketing Manager for Tesco at Brown-Forman since 2021. In this role, she is responsible for developing and implementing marketing strategies tailored to Tesco, one of the largest retailers in the United Kingdom. Her experience in customer marketing allows her to effectively engage with consumers and enhance brand visibility within the competitive retail landscape.
Previous Experience at Asda
Prior to her current position, Phoebe Walter held multiple roles at Asda. She worked as a Category Planner for Beers, Wines & Spirits from 2019 to 2021, where she focused on category management and product placement strategies. Before that, she served as an In-store Events POS Planner from 2017 to 2019, coordinating promotional events and point-of-sale materials. Her career at Asda began with a role as an In-store Marketing Coordinator in 2016, where she contributed to in-store marketing initiatives.
Early Career at Chesapeake Branded Packaging
Phoebe Walter began her professional journey at Chesapeake Branded Packaging as a Customer Service Assistant in 2013. In this role, she gained foundational experience in customer service and support, which helped her develop skills essential for her future marketing roles. Her time at Chesapeake lasted for six months, providing her with insights into customer relations and service operations.
Education and Expertise
Phoebe Walter studied at the University of Leeds, where she earned a BA Hons in New Media, focusing on Communication and Media Studies from 2013 to 2016. This academic background equipped her with knowledge in media communication, which is applicable to her marketing career. Additionally, she attended North Bristol Post 16 Centre from 2010 to 2012, furthering her education before university.
Customer Service Experience at Tesco
Before her marketing roles, Phoebe Walter worked at Tesco PLC as a Customer Service representative from 2010 to 2012. This position allowed her to develop customer interaction skills and understand retail operations, laying the groundwork for her future roles in marketing and category management.