Pieter Pauwels
About Pieter Pauwels
Pieter Pauwels serves as the National Field Sales Manager Off & Ontrade Be Lux at Brown-Forman, bringing over 20 years of experience in the wine and spirits industry. He has a strong background in managing sales teams and developing marketing strategies, with prior roles at Diageo and Alken-Maes.
Current Role at Brown-Forman
Pieter Pauwels serves as the National Field Sales Manager Off & Ontrade BeLux at Brown-Forman. He has held this position since 2021, focusing on managing sales strategies across both off-trade and on-trade channels in Belgium and Luxembourg. His role involves overseeing national field sales teams to drive business growth in the region.
Previous Experience at Diageo
Prior to joining Brown-Forman, Pieter Pauwels worked at Diageo as the Sales Channel Manager On-Trade Belgium from 2003 to 2021. During his 18 years in this role, he developed extensive expertise in sales and marketing strategies within the wine and spirits industry, specifically targeting the on-trade sector.
Background in Sales at Alken-Maes
Before his tenure at Diageo, Pieter Pauwels was employed at Alken-Maes as a Sales Representative from 2000 to 2003. This position provided him with foundational experience in sales within the beverage industry, contributing to his overall expertise in the field.
Educational Background
Pieter Pauwels has a diverse educational background. He studied Toegepaste Economische Wetenschappen at UHasselt from 1995 to 1997. He also attended Copenhagen Business School, where he completed a Higher European Diploma in Marketing in 1999. Additionally, he pursued studies in Event Management at Katholieke Hogeschool Mechelen and Marketing at Katholieke Hogeschool Leuven, achieving a Post Graduaat and Graduaat, respectively.
Expertise in Wine and Spirits Industry
Pieter Pauwels possesses a strong background in the wine and spirits industry, with a focus on sales and marketing strategies. His experience spans both off-trade and on-trade sales channels, enabling him to effectively manage national field sales teams and contribute to business growth in the BeLux region.