Rachel Parker
About Rachel Parker
Rachel Parker serves as the VP Director of Global Next Gen Marketing Capabilities at Brown-Forman, a position she has held since 2020. With a background in various marketing roles at Brown-Forman and Nielsen, she has accumulated over 17 years of experience in the marketing field.
Current Role at Brown-Forman
Rachel Parker serves as the VP Director of Global Next Gen Marketing Capabilities at Brown-Forman. She has held this position since 2020, contributing to the company's marketing strategies and initiatives. In this role, she focuses on developing innovative marketing capabilities that align with global trends and consumer preferences.
Previous Positions at Brown-Forman
Parker has a comprehensive history with Brown-Forman, having worked in various roles since 2003. She was the Global Director of BF Way of Marketing for one year from 2017 to 2018. Prior to that, she served as the Marketing Manager for Planning and Strategy from 2013 to 2017. Additionally, she held the position of VP Director of Global Planning and Brand Building Strategy from 2018 to 2020, and worked as the Consumer and Trade Insights Manager from 2006 to 2010, as well as Insights Manager from 2003 to 2006.
Experience at Nielsen
Before her tenure at Brown-Forman, Rachel Parker worked at Nielsen as a Senior Manager from 2000 to 2003. In this role, she gained valuable experience in market research and consumer insights, which contributed to her expertise in marketing strategy.
Educational Background
Rachel Parker studied at the University of Wollongong, where she earned a Bachelor of Commerce (BCOM) degree from 1991 to 1993. This educational foundation provided her with essential knowledge in business and marketing, supporting her career in the industry.