Rachel Penny
About Rachel Penny
Rachel Penny serves as the National Account Manager at Brown-Forman, where she has worked since 2020. She specializes in managing national sponsorship properties and major events for Jack Daniel’s Australia, with a focus on sponsorship negotiation and activation.
Work at Brown-Forman
Rachel Penny has been serving as the National Account Manager at Brown-Forman since 2020. In this role, she is responsible for managing national sponsorship properties and major events specifically for Jack Daniel’s Australia. Her position involves overseeing various sponsorship negotiations, activations, and management tasks. Rachel holds full financial responsibility in her role, ensuring that all financial aspects of sponsorships and events are effectively managed.
Education and Expertise
Rachel Penny possesses a diverse skill set that includes expertise in sponsorship negotiation, activation, and management. She has a strong background in experiential and digital marketing, which enhances her ability to manage key account relationships and supplier/customer interactions. Her comprehensive knowledge in these areas supports her effectiveness in her current role at Brown-Forman.
Background
Before joining Brown-Forman, Rachel gained extensive experience in bar and restaurant management in New Zealand. This experience provided her with a solid foundation in the hospitality industry. Additionally, she acquired catering, project, and event management/design experience while working in the UK, further broadening her skill set and industry knowledge.
Achievements
In her role as National Account Manager, Rachel Penny has successfully managed key account relationships and supplier/customer interactions. Her ability to oversee national sponsorship properties and major events for Jack Daniel’s Australia demonstrates her proficiency in managing complex projects and financial responsibilities within the marketing and events sector.