Rachel Vallejo Bohnert
About Rachel Vallejo Bohnert
Rachel Vallejo Bohnert serves as the Marketing Coordinator for Brown-Forman, overseeing marketing efforts in the IMEA CCSA regions. She has a background in marketing and management, with experience at both Brown-Forman and Ford Motor Company, and holds a Bachelor's degree from Indiana State University.
Work at Brown-Forman
Rachel Vallejo Bohnert has been employed at Brown-Forman since 2012, initially serving as Marketing Coordinator for the Latin America Region until 2014. She then transitioned to her current role as Marketing Coordinator for the IMEA CCSA (India, Middle East, Africa, Central and South America) in 2014. In her current position, she monitors all CCSA Facebook pages to ensure that content adheres to the brand standards of Jack Daniel’s and Finlandia. Additionally, she co-leads the COPA Employee Resource Group, a role she has held since November 2017.
Education and Expertise
Rachel Vallejo Bohnert studied at Indiana State University - School of Business from 2000 to 2004, where she earned her Bachelor's degree. Her academic background has provided her with a solid foundation in marketing principles and business strategies, which she has applied throughout her career in various marketing roles.
Background
Before joining Brown-Forman, Rachel Vallejo Bohnert worked at Ford Motor Company as a Zone Manager in the Marketing, Sales and Service Division from 2004 to 2005. This role contributed to her understanding of market dynamics and sales strategies, which she later utilized in her marketing positions within the beverage industry.
Achievements
Rachel has played a significant role in the Colombia SWAT project, which aimed to accelerate the growth of Jack Daniel’s in Colombia. She was involved in identifying strategies related to portfolio, place, price, package, promotion, RTC, and people. Additionally, she contributed to the creation of a charitable tasting event that has become one of the prominent fundraising programs within Brown-Forman. Her efforts also included creating the Primer and White paper for the Colombia SWAT Project.