Ralph Rifat Peso
About Ralph Rifat Peso
Ralph Rifat Peso is a Digital Marketing Manager and Jack Daniel's Flavors Brand Manager at Brown-Forman in Istanbul, Turkey, where he has worked since 2021. He has extensive experience in digital marketing, having held various roles at notable companies including Carat, ING Türkiye, and Havas.
Work at Brown-Forman
Ralph Rifat Peso has been serving as the Digital Marketing Manager and Jack Daniel's Flavors Brand Manager at Brown-Forman since 2021. He operates from Istanbul, Turkey, where he has been responsible for leading digital marketing initiatives for the Jack Daniel's brand. His role involves developing and executing digital strategies that align with consumer insights and brand objectives. Peso focuses on long-term digital communication strategies, particularly in navigating the challenges of a dark market environment.
Previous Experience in Digital Marketing
Prior to his current role, Peso worked at Carat as a Digital Marketing Manager from 2020 to 2021 and as a Senior Digital Marketing Specialist from 2019 to 2020. His experience also includes a brief tenure at ING Türkiye as a Senior Digital Performance Marketing Expert in 2020. Peso's earlier roles include working as a Digital Marketing Specialist at Havas in 2018 and as an Account Specialist at ReklamStore from 2015 to 2018. He began his career with internships at UNICEF and Finansbank, gaining foundational experience in digital marketing and social media.
Education and Expertise
Ralph Rifat Peso holds a Bachelor of Arts (B.A.) in Business Administration and Management with a minor in Italian Studies from Brandeis University, where he studied from 2010 to 2014. He also participated in a study abroad program at King's College London in 2013. Peso's educational background provides him with a solid foundation in business principles, which he applies to his digital marketing strategies. His expertise includes a deep understanding of consumer behavior and insights, particularly for the Jack Daniel's brand.
Skills in Digital Marketing
Peso has developed a comprehensive skill set in digital marketing, focusing on consumer behavior analysis and actionable digital strategies. He leads the execution of digital strategies and collaborates with external agencies to enhance brand visibility and engagement. His experience in managing digital marketing initiatives across various organizations has equipped him with the ability to adapt strategies to different market conditions, including the complexities of a dark market environment.