Randi Sande
About Randi Sande
Randi Sande serves as the Colorado Market Manager On and Off Premise at Brown-Forman, a position she has held since 2023. With a background in account development and expertise in media relations, she has cultivated a strong presence in the wine and spirits industry.
Work at Brown-Forman
Randi Sande has been serving as the Colorado Market Manager On and Off Premise at Brown-Forman since 2023. In this role, she is responsible for overseeing market strategies and brand management within the Colorado region. Her position involves working closely with both on-premise and off-premise accounts to enhance brand visibility and drive sales. Based in Denver, Colorado, she brings her extensive experience in the beverage industry to this role.
Previous Experience at Breakthru Beverage Group
Prior to her current role, Randi Sande worked at Breakthru Beverage Group as an Account Development Specialist On/Off Premise from 2019 to 2023. During her four years in this position, she focused on developing and maintaining client relationships in the Greater Denver Area and Front Range Colorado. Her responsibilities included implementing sales strategies and ensuring effective communication with clients.
Education and Expertise
Randi Sande has pursued education in the wine and spirits field, achieving Level 2 certification from the Wine & Spirit Education Trust in 2015. She is also studying for the Cicerone® Certification Program, which she began in 2014. Her academic background includes three years of study at the University of South Florida from 1991 to 1994, and she completed her high school education at North Miami Sr. High from 1988 to 1991.
Background in PR and Marketing
Randi Sande has a background in public relations and marketing, having worked at Careersoft from 1999 to 2010 in Boulder, Colorado. In this role, she focused on PR, marketing, and event planning for over eleven years. Her expertise in media relations enhances her capabilities in managing brand presence and communication strategies within the wine and spirits industry.
Volunteer Management and Entrepreneurship
Randi Sande possesses a strong background in volunteer management, which supports her role in the wine and spirits sector. This experience complements her professional endeavors and demonstrates her commitment to community engagement. Additionally, her history of entrepreneurship reflects a proactive approach to business development and innovation, showcasing her ability to adapt and thrive in various business environments.