Raymundo B. Neto (Ray)
About Raymundo B. Neto (Ray)
Raymundo B. Neto, known as Ray, is the National Sales Manager at Brown-Forman in São Paulo, where he has worked since 2018. With over 21 years of experience in Trade Marketing, he has held various managerial roles in renowned companies, focusing on product positioning and market launches.
Work at Brown-Forman
Raymundo B. Neto has served as the National Sales Manager at Brown-Forman since 2018. In this role, he is responsible for overseeing sales strategies and operations across Brazil, particularly in São Paulo. His tenure at Brown-Forman has spanned six years, during which he has contributed to the company's growth and market presence.
Education and Expertise
Raymundo B. Neto holds multiple Master of Business Administration (MBA) degrees. He studied Management in Business Logistics at Fundação Armando Álvares Penteado from 2005 to 2006. He furthered his education at Fundação Getulio Vargas, where he completed an MBA in Business Management from 2008 to 2009 and another MBA in People Management from 2016 to 2017. His educational background supports his extensive expertise in trade marketing and sales management.
Background
Raymundo B. Neto has over 21 years of experience in the trade marketing sector. His career includes significant roles at various companies, including Globalbev Bebidas e Alimentos S/A as National Trade Marketing Manager and Red Bull as Sales and Marketing Manager. He also worked at Ypê as Sales Manager and Trade Marketing from 2011 to 2018, and at Anheuser-Busch InBev as Sales and Marketing Manager from 2000 to 2007.
Achievements
Throughout his career, Raymundo B. Neto has managed sales teams and distributors, directly influencing strategic decisions and investment control. He implemented the Excellence Program (PEX) for the Direct Distribution Center (CDD), which was recognized as one of the top sales and distribution operations in Brazil. Additionally, he has experience in creating and executing sales promotions and implementing trade and consumer incentives.