Rebecca Choi
About Rebecca Choi
Rebecca Choi is a Channel Activation Executive at Brown-Forman in Sydney, Australia, where she has worked since 2019. She has a strong educational background in International Business Management and experience in brand management and category activation.
Current Role at Brown-Forman
Rebecca Choi has been serving as a Channel Activation Executive at Brown-Forman since 2019. In this role, she is responsible for developing and executing channel strategies to enhance brand visibility and drive sales. Based in Sydney, New South Wales, Australia, she has contributed to various initiatives aimed at optimizing the company's market presence.
Previous Experience at Brown-Forman
Before her current position, Rebecca Choi held several roles at Brown-Forman. She worked as a Graduate Trainee from 2016 to 2018 in London, where she gained foundational experience in the industry. Following this, she served as an Assistant Brand Manager for Jack Daniel's RTD from 2018 to 2019 in Sydney, focusing on brand management and marketing strategies.
Internship at PepsiCo
In 2015, Rebecca Choi completed a two-month internship as a Category Summer Intern at PepsiCo in Reading, United Kingdom. This experience provided her with insights into category management and the operational aspects of a leading global food and beverage company.
Educational Background
Rebecca Choi has a diverse educational background in International Business Management. She earned a First Class Honours degree from Northumbria University, studying from 2012 to 2016. Additionally, she studied at The College of New Jersey and The Hong Kong University of Science and Technology, both focusing on International Business Management. She also completed her A Levels at Deyes High School Sixth Form from 2010 to 2012.
Wine & Spirit Education Trust Certification
In 2017, Rebecca Choi achieved Level 1 certification from the Wine & Spirit Education Trust. This program enhanced her knowledge of wine and spirits, contributing to her expertise in the beverage industry.