Regina Lichtenwald
About Regina Lichtenwald
Regina Lichtenwald is a Junior Trade Marketing Manager currently employed at Brown-Forman in Hamburg, Germany, where she has worked since 2021. She has a diverse background in trade marketing and product management, with previous experience at companies such as Bosch, Tchibo, and Danone.
Current Role at Brown-Forman
Regina Lichtenwald serves as a Junior Trade Marketing Manager at Brown-Forman, a position she has held since 2021. Based in Hamburg, Germany, she focuses on trade marketing strategies that enhance brand visibility and drive sales. Her role involves collaborating with various teams to implement marketing initiatives that align with the company's objectives.
Previous Experience at Bosch
Regina Lichtenwald worked at Bosch in two capacities. She was a Product Management professional for five months in 2018, based in Switzerland. Additionally, she participated in the Bosch Training Academy as a Bachelor Student for one month in 2019. These roles provided her with foundational experience in product management and corporate training.
Experience at Tchibo and Danone
Lichtenwald gained valuable experience at Tchibo, where she worked in Steering, Planning & Processes Non-Food / Sales of residuals for six months in 2019 to 2020 in the Hamburg Area. She also worked at Danone for five months in 2020, focusing on Market Strategy & Activation/Trade Marketing in Munich, Bavaria. These positions contributed to her expertise in trade marketing and sales strategies.
Educational Background
Regina Lichtenwald holds a Master of Science in International Business Management from GBSB Global Business School, where she studied from 2020 to 2021. She also earned a Bachelor of Business Administration from Hanzehogeschool Groningen, completing her studies from 2016 to 2019. Additionally, she obtained a Minor in Marketing Strategy & New Product Development from the University of Curaçao Dr. Moises da Costa Gomez in 2017.
Early Career at H&M
Regina Lichtenwald began her career as a Sales Advisor at H&M in 2016, where she worked for three months in Germany. This role provided her with initial exposure to retail operations and customer service, laying the groundwork for her future positions in marketing and trade management.