Richard Dredge
About Richard Dredge
Richard Dredge is a Senior Brand Manager at Brown-Forman, with extensive experience in brand management and digital communications across various roles since 2003. He has worked at Brown-Forman in multiple capacities, including Brand Manager and Digital Communications Manager, and has successfully led several marketing campaigns in Australia.
Work at Brown-Forman
Richard Dredge has held multiple roles at Brown-Forman, starting as a Digital Communications Manager from 2016 to 2018 in Sydney, Australia. He then transitioned to the position of Senior Social Media Manager for North American Whiskeys & Growth Brands from 2015 to 2016. After that, he served as Brand Manager and Modern Media Manager from 2018 to 2021. In 2021, he took on the role of Brand Manager, and since 2022, he has been working as a Senior Brand Manager. Throughout his tenure, he has contributed to various brand initiatives and campaigns.
Education and Expertise
Richard Dredge studied at Cheltenham Boys College from 1995 to 1997. He furthered his education at Oxford Brookes University, where he earned a Bachelor of Applied Science (B.A.Sc.) in exercise and health and environmental studies from 2000 to 2003. His educational background supports his expertise in marketing and brand management, particularly in the beverage industry.
Background
Before joining Brown-Forman, Richard Dredge worked in various marketing roles. He served as a Marketing & Communications Coordinator at Recovre from 2003 to 2008 and as a Consultant at Manpower Professional from 2008 to 2009. He also held positions at AMF Bowling Centres Australia & NZ as a Senior Digital Loyalty & Marketing Executive from 2011 to 2015 and at Holler Sydney as an Account Manager and Social Media Manager in 2010. His diverse background in marketing and communications has shaped his career trajectory.
Achievements
Richard Dredge has managed and executed several notable campaigns throughout his career. He led the Becks Uberslektor campaign and executed the Tooheys Extra Dry YouTube Takeover. Additionally, he played a key role in launching the Heineken Rugby World Cup App and orchestrated the Bonds Live Stream Fashion Show. His contributions to social media initiatives include the Home & Away Social Media Launch and the My Kitchen Rules Social Media campaign, showcasing his ability to drive brand engagement.