Robert Goode
About Robert Goode
Robert Goode serves as the Brand Integration Director for Jack Daniel's at Brown-Forman, where he has worked since 2019. He has extensive experience in marketing and brand management, having held various roles at Brown-Forman and Diageo over the past two decades.
Current Role at Brown-Forman
Robert Goode serves as the Brand Integration Director for Jack Daniel's at Brown-Forman since 2019. In this role, he operates from Louisville, Kentucky, focusing on integrating brand strategies across various marketing channels. Goode's responsibilities include collaborating with insights and customer marketing teams to develop effective communication strategies that support commercial plans and selling tools. He also leads the annual brand planning process, ensuring alignment with the insights team.
Previous Experience at Brown-Forman
Prior to his current position, Robert Goode held two significant roles at Brown-Forman. He was the Division Marketing Manager for Jack Daniel's from 2008 to 2011, where he worked in the Baltimore, Maryland area. Following that, he served as the Division Portfolio Manager from 2011 to 2019. In these positions, he was involved in various marketing initiatives and played a key role in brand strategy development.
Experience at Diageo - Guinness USA
Robert Goode worked as the Regional Marketing Manager at Diageo - Guinness USA for one year, from 2002 to 2003. During his tenure in the Greater Denver Area, he contributed to marketing strategies that supported brand growth and market presence.
Education and Training
Robert Goode earned a Bachelor of Arts in Communication from the University of Arizona, completing his studies from 1982 to 1987. He also pursued further education at the University of Chicago, where he obtained a Continuing Education Certificate. This educational background supports his expertise in brand management and marketing communications.
Collaboration and Strategic Planning
In his current role, Robert Goode actively partners with demand planning, production, and operations stakeholders to address immediate business challenges while planning for long-term growth opportunities. He manages SKU Management processes with key stakeholders to ensure efficient product distribution and guides field marketers to localize and amplify national strategies effectively across the United States.