Robert Rixman
About Robert Rixman
Robert Rixman is a Senior Brand Manager at Woodford Reserve, recognized for his expertise in managing complex projects in the spirits industry. He has a background in brand development and marketing, having previously worked at Brown-Forman in various roles related to premium whiskies.
Current Role at Brown-Forman
Robert Rixman currently serves as the Senior Brand Manager for Woodford Reserve at Brown-Forman, a position he has held since 2021. He is based in Louisville, Kentucky. In this role, he is responsible for evaluating the effectiveness of brand strategies for Woodford Reserve, ensuring that the brand remains competitive and relevant in the spirits market.
Previous Experience at Brown-Forman
Prior to his current role, Rixman worked at Brown-Forman as the Field Marketing Manager for Jack Daniel's from 2018 to 2021 in Dallas, Texas. He also held the position of Field Marketing Manager for Premium Whiskies, including Woodford Reserve, from 2016 to 2018 in the Baltimore, Maryland area. In these roles, he led the development of innovative brand-building programs and managed complex, cross-functional projects.
Education and Expertise
Rixman earned a Bachelor of Science degree in Management with a minor in International Business and Marketing from the University of Louisville, where he studied from 2008 to 2012. He furthered his education by obtaining a Master of Business Administration (MBA) from the same university, completing the program in 2014. Additionally, he participated in a study abroad program at KEDGE Business School in 2012.
Early Career Experience
Before entering the spirits industry, Robert Rixman gained experience as a Server's Assistant at BJ's Restaurants, Inc. from 2009 to 2010. This role provided him with foundational skills in customer service and team collaboration, which he later applied in his marketing and brand management career.
High School Education
Robert Rixman completed his high school education at St. Xavier High School from 2004 to 2008. This institution is known for its academic rigor and commitment to developing well-rounded students.