Romina Altamiranda
About Romina Altamiranda
Romina Altamiranda serves as the Area Manager for Argentina and Peru at Brown-Forman, where she has worked since 2021. With over 14 years of experience in trade marketing and distribution, she demonstrates strong leadership and negotiation skills while collaborating with various stakeholders.
Work at Brown-Forman
Romina Altamiranda serves as the Area Manager for Argentina and Perú at Brown-Forman. She has held this position since 2021, contributing to the company's operations in these regions for three years. In her role, she demonstrates strong leadership skills by managing multidisciplinary teams and collaborating with various stakeholders, including supply chain and customer service. Altamiranda partners with the SouLA marketing manager to develop consumer plans and tools, ensuring effective marketing strategies are implemented.
Previous Experience at Campari Group
Before joining Brown-Forman, Romina Altamiranda worked at Campari Group in various roles. She was the Category Manager for Customer and Channel Marketing from 2020 to 2021. Prior to that, she served as the Coordinadora de Trade Marketing On Premise from 2017 to 2019 and as an Activadora de Trade Marketing On Premise from 2014 to 2017. Her experience at Campari Group has provided her with over 14 years of expertise in trade marketing and distribution across both on-premise and off-premise channels.
Education and Expertise
Romina Altamiranda earned her degree in Relaciones Públicas from Universidad Kennedy, completing her studies from 2004 to 2010. This educational background has equipped her with essential skills in public relations, which she applies in her professional roles. Her extensive experience in trade marketing and distribution, combined with her strong negotiation and conflict resolution abilities, enhances her effectiveness in managing marketing initiatives.
Background in Municipal Government
Romina Altamiranda began her career as an asistente de Ceremonial y protocolo at the Municipalidad de San Miguel from 2006 to 2007. This role allowed her to gain foundational experience in ceremonial and protocol activities, contributing to her overall professional development. Her early career in municipal government laid the groundwork for her subsequent roles in marketing and trade management.
Leadership and Collaboration Skills
In her current role and previous positions, Romina Altamiranda has demonstrated strong leadership capabilities. She matrix leads the Argentina & Perú Trade Marketing Manager to ensure excellence in execution and initiative post-assessments. Additionally, she supports distributor brand managers and collaborates closely with distributors and agencies to achieve best-in-class implementation in both on- and off-trade environments.