Roy Mattar
About Roy Mattar
Roy Mattar is a Senior Category Manager at Brown-Forman, where he has worked since 2018. He has extensive experience in category management and insights, having previously held positions at Worldpanel by Kantar and IRI AAPAC.
Current Role at Brown-Forman
Roy Mattar serves as a Senior Category Manager at Brown-Forman, a position he has held since 2018. He is based in Sydney, New South Wales, Australia. In this role, he is responsible for managing category strategies and insights to drive business growth. His extensive experience in category management allows him to contribute effectively to the company's objectives.
Previous Experience at Brown-Forman
Prior to his current role, Roy Mattar worked at Brown-Forman in various capacities. He served as a Category Insights Analyst from 2013 to 2015 and as a Marketing Analyst from 2015 to 2016. Both positions were based in Sydney, New South Wales, Australia. His work involved analyzing market trends and consumer behavior to inform marketing strategies.
Experience at IRI AAPAC
Roy Mattar has experience at IRI AAPAC, where he held two positions. He worked as an Account Executive from 2011 to 2013 in Sydney, New South Wales, Australia. He later served as an Account Manager for a brief period in 2013. In these roles, he focused on client management and delivering insights to enhance business performance.
Experience at Worldpanel by Kantar
Roy Mattar worked at Worldpanel by Kantar as a Client Manager from 2016 to 2018 in London, England, United Kingdom. In this role, he was responsible for managing client relationships and providing insights to support their business needs. His experience at Kantar contributed to his expertise in market analysis.
Education and Expertise
Roy Mattar holds a Bachelor's degree in Business & Commerce with a focus on Marketing from Western Sydney University. He studied from 2007 to 2010. His educational background provides a solid foundation for his career in category management and marketing analysis.