Samuel Nedelec
About Samuel Nedelec
Samuel Nedelec serves as a Revenue Growth Manager at Brown-Forman in Paris, France, where he has worked since 2022. He has extensive experience in consumer insights and marketing strategy, having held various roles at notable companies including Nestlé and Bacardi.
Work at Brown-Forman
Samuel Nedelec has been serving as Revenue Growth Manager at Brown-Forman since 2022, based in Paris, Île-de-France, France. In this role, he has developed shopper insights capabilities that are essential for understanding consumer behavior and enhancing marketing strategies. Nedelec has also contributed to reshaping the company's promotional strategy, improving its effectiveness. Prior to his current position, he held various roles at Brown-Forman, including Head of Insights for France and Spain from 2017 to 2021, and Senior Insights Manager from 2014 to 2017.
Previous Experience
Before joining Brown-Forman, Samuel Nedelec worked in several significant roles. He was Market Insights Manager at Nestle S.A. from 2009 to 2011 in London, England. He also served as Senior Insights Manager at Bacardi from 2012 to 2014, and at NielsenIQ as Client Manager from 2007 to 2009. His experience includes a role as Strategic Analysis Manager at Nestle S.A. from 2011 to 2012. Nedelec's diverse background in insights and strategy has equipped him with a robust understanding of market dynamics.
Key Contributions
Samuel Nedelec played a pivotal role in launching the Jack Daniel’s Ready to Drink innovation in France and Spain. He was instrumental in redefining the core consumer issue for Jack Daniel’s, which led to the relaunch of the brand's global communication campaign. His contributions at Brown-Forman have significantly impacted the company's marketing strategies and promotional effectiveness.
Education and Expertise
Samuel Nedelec studied at Lycée de Kérichen in Brest, France, where he completed intensive undergraduate studies for admission to major French business schools from 2000 to 2002. He then earned a Post Graduate Master's Degree in Economics, Corporate Finance, and Marketing from TBS Education from 2002 to 2006. His educational background has provided him with a strong foundation in business and marketing principles.
Career Development
Samuel Nedelec's career began at Infineon Technologies as a Corporate Strategy Assistant Project Manager in 2006. He also worked as an Account Manager at Infosys BPO from 2004 to 2005. His career trajectory reflects a steady progression through various roles in insights and strategy, leading to his current position at Brown-Forman.