Santhosh Mallikarjuna
About Santhosh Mallikarjuna
Santhosh Mallikarjuna serves as the Sales Manager for South India and Sri Lanka at Brown-Forman, where he has worked since 2006. He has significantly contributed to brand building for JACK DANIEL'S and has consistently achieved growth in travel retail.
Work at Brown-Forman
Santhosh Mallikarjuna has been employed at Brown-Forman since 2006, serving as the Sales Manager for South India and Sri Lanka. In this role, he has contributed to the company's growth and market presence in the region for 18 years. His responsibilities include developing and executing sales strategies, exploring new markets, and driving brand awareness for products like JACK DANIEL'S. His efforts have led to significant year-on-year growth in travel retail.
Education and Expertise
Santhosh Mallikarjuna studied Sales and Marketing at Bangalore University from 1996 to 1998. This formal education provided him with a foundational understanding of sales principles and marketing strategies, which he has applied throughout his career. His expertise in sales management has been instrumental in his role at Brown-Forman, where he has successfully navigated the complexities of the beverage industry.
Achievements
Throughout his tenure at Brown-Forman, Santhosh Mallikarjuna has achieved consistent growth in travel retail, with annual increases ranging from 25% to 30%. He received awards for best performance in consecutive years, specifically in 2015 and 2016. Additionally, he has been recognized for his efforts in collaborating with distributors to address Brown-Forman's anti-corruption exposure, highlighting his commitment to ethical business practices.
Background
Santhosh Mallikarjuna has a strong background in sales management, particularly within the beverage industry. His career has been marked by a focus on brand building and market expansion, particularly for JACK DANIEL'S. His strategic approach to exploring new markets in South India and Sri Lanka has contributed to his long-standing role at Brown-Forman.