Santiago Trujillo Villaseñor
About Santiago Trujillo Villaseñor
Santiago Trujillo Villaseñor serves as the Regional Commercial Finance Head for the India Area, Middle East, and North Africa at Brown-Forman, with over 14 years of experience in business insights and financial analysis within the FMCG industry.
Current Role at Brown-Forman
Santiago Trujillo Villaseñor currently serves as the Regional Commercial Finance Head for the India Area, Middle East & North Africa (IMENA) and FP&A Head for EuroAsia at Brown-Forman. He has held this position since 2017 and is based in Dubai, United Arab Emirates. In this role, he oversees financial planning and analysis for the EuroAsia and IMENA regions, leveraging his extensive experience in commercial finance.
Previous Experience at Brown-Forman
Prior to his current role, Santiago worked at Brown-Forman in various capacities. He served as Market Intelligence Manager for Mexico and Latin America from 2014 to 2017, and as Financial Planning Analysis Chief from 2011 to 2014. Additionally, he was a Senior Financial Analyst for Supply Chain & Operations from 2009 to 2011. His tenure at Brown-Forman spanned over six years, during which he contributed to financial insights and strategic planning.
Educational Background
Santiago holds a Master's degree in Technology Business and Innovation with a specialty in Commercial Strategy. He studied at Universidad Panamericana, where he also completed a Specialist-Postgraduate program. Additionally, he earned a Bachelor of Business Administration (BBA) from Instituto Tecnológico y de Estudios Superiores de Occidente, A.C. His education includes an Excel-Xpert certification obtained in 2010 and a certification as an Integral Promoter of Investment Societies in 2007.
Experience in the FMCG Industry
With over 14 years of experience in the FMCG industry, Santiago has developed expertise in business insights, forecasting, analytics, and strategic planning. His career includes a role at Continental as Business Controlling & Analytics from 2005 to 2009, where he gained valuable experience in financial analysis and business strategy. This background supports his current responsibilities in commercial finance and financial planning.
Professional Skills and Expertise
Santiago possesses a strong background in commercial finance, particularly within the India Area, Middle East, and North Africa regions. His skills encompass financial planning and analysis, market intelligence, and strategic financial management. His extensive experience in these areas positions him as a knowledgeable leader in overseeing financial operations across diverse markets.