Sarah Smith Roberts
About Sarah Smith Roberts
Sarah Smith Roberts is an Associate Trade Marketing Manager at Brown-Forman, where she has held various roles since 2018. She holds a Bachelor of Science in Economics and Finance from Centre College and an MBA from Bellarmine University.
Work at Brown-Forman
Sarah Smith Roberts has held multiple positions at Brown-Forman since joining the company. She began as a Summer Intern in 2015 and progressed to roles including Consumer and Sales Insight Analyst from 2016 to 2017, Consumer Digital Intelligence Analyst from 2018 to 2019, Shopper Insights Lead from 2019 to 2022, and Associate Brand Manager for Fords Gin from 2022 to 2023. Currently, she serves as the Associate Trade Marketing Manager, a position she has held since 2023. Her career trajectory at Brown-Forman demonstrates her ability to adapt and grow within the organization.
Education and Expertise
Sarah Smith Roberts earned her Bachelor of Science degree in Economics and Finance, with a minor in Spanish, from Centre College, where she studied from 2012 to 2016. She furthered her education by obtaining a Master of Business Administration (MBA) from Bellarmine University in 2020. Her academic background provides her with a solid foundation in economic principles and financial analysis, which are essential in her roles in trade marketing and consumer insights.
Background
Sarah Smith Roberts has a diverse educational background, beginning her studies at Holy Spirit School from 1999 to 2008, followed by Sacred Heart Academy, where she completed the International Baccalaureate program from 2008 to 2012. She gained early professional experience as a Career Ambassador Coordinator at Centre College from 2015 to 2016, which likely contributed to her development of leadership and communication skills. Additionally, she interned at Norton Healthcare in 2014, providing her with valuable marketing and communications experience.
Achievements
Throughout her career, Sarah Smith Roberts has demonstrated a strong focus on consumer insights and digital intelligence. Her experience working on the Brown-Forman account while at Nielsen has given her a unique perspective on client-consultant relationships. Her roles at Brown-Forman have involved critical skills in marketing, consumer insights, and trade marketing, showcasing her ability to contribute effectively to the company's objectives and strategies.