Sean Harrison
About Sean Harrison
Sean Harrison serves as the Business Development Director for Africa at Brown-Forman, where he has worked since 2013. He previously held positions at Synovate and rgbc, managing prominent brands like Glenmorangie and Southern Comfort.
Work at Brown-Forman
Sean Harrison has served as the Business Development Director for Africa at Brown-Forman since 2013. In this role, he focuses on expanding the company's market presence across the African continent. His responsibilities include strategic planning and execution of brand initiatives to drive growth and enhance brand visibility. Under his leadership, the company has seen significant progress in brand development and market penetration.
Previous Experience in Brand Management
Before joining Brown-Forman, Sean Harrison worked as a Brand Manager for Jack Daniels at rgbc from 2007 to 2013. During this six-year tenure, he was responsible for managing brand strategies and campaigns, contributing to the brand's growth in the South African market. Prior to that, he was an Account Executive at Synovate for one year, where he gained valuable experience in client management and market analysis.
Marketing Education and Qualifications
Sean Harrison earned a Bachelor of Business Science degree with a focus on Marketing from the University of Cape Town. He studied from 2002 to 2005, acquiring foundational knowledge and skills in marketing principles and business strategies that have informed his career in brand management and business development.
Achievements in Brand Growth
During his career, Sean Harrison has successfully managed the growth of several brands. Notably, he led the simultaneous growth of Glenmorangie and Southern Comfort brands, with Glenmorangie doubling its volume under his leadership. He also created and managed the Southern Comfort Mardi Gras campaign, showcasing his expertise in event management and brand promotion.
Event Management and Brand Visibility
Sean Harrison has overseen significant brand visibility initiatives, including Glenmorangie's participation in the Whisky Live Festivals in 2009 and 2010. He developed a sampling plan and set objectives for the Glenmorangie whisky ambassador, aligning these efforts with the overall brand strategy. Additionally, he successfully launched Southern Comfort Lime through a well-crafted launch plan.