Sebastian Kutrieb
About Sebastian Kutrieb
Sebastian Kutrieb is a Senior Brand Manager for Rum and Tequila at Brown-Forman, where he has worked since 2023. He has extensive experience in brand management and category insights, having held various roles at companies such as Diageo, ExxonMobil, and PKN ORLEN S.A.
Current Role at Brown-Forman
Sebastian Kutrieb serves as the Senior Brand Manager for Rum & Tequila at Brown-Forman. He has held this position since 2023, focusing on brand strategy and market positioning within the spirits category. His role involves overseeing marketing initiatives and driving brand growth in the rum and tequila segments.
Previous Experience at Brown-Forman
Before his current role, Kutrieb worked at Brown-Forman as the Senior Market and Category Insights Manager from 2021 to 2023. In this capacity, he was responsible for analyzing market trends and consumer behavior to inform strategic decisions. His work contributed to the company's understanding of market dynamics in the spirits industry.
Career Background in Foodservice and Marketing
Kutrieb has extensive experience in the foodservice and marketing sectors. He worked as a Category Manager for Foodservice at both PKN ORLEN S.A. from 2011 to 2012 and Valora Group from 2012 to 2014. Additionally, he held the position of Category Development Manager at Diageo from 2015 to 2019, where he focused on category strategies and customer engagement.
Early Career and Education
Sebastian Kutrieb began his career at ExxonMobil as a Trainee from 2004 to 2007. He then transitioned to a Business Analyst role at Esso from 2007 to 2009. He holds a Bachelor of Arts in Wirtschaftswissenschaften from HSBA Hamburg School of Business Administration, where he studied from 2004 to 2007.
Roles at Esso and Diageo
Kutrieb's experience includes significant roles at Esso and Diageo. At Esso, he served as a Territory Manager from 2010 to 2011 and as a Business Analyst from 2007 to 2009. At Diageo, he held two positions: Customer Marketing Manager from 2019 to 2021 and Category Development Manager from 2015 to 2019, focusing on marketing and category management.