Shannon Evans
About Shannon Evans
Shannon Evans serves as the Associate Sales Promotions Manager for Jack Daniel's at Brown-Forman, where she has worked since 2015. She has a background in sales coordination and holds an MBA from Bellarmine University.
Work at Brown-Forman
Shannon Evans has been employed at Brown-Forman since 2009, initially serving as a Supply Chain Specialist for six years. In 2015, she transitioned to the Sales Promotions team, where she has worked for nine years. Since 2018, she has held the position of Associate Sales Promotions Manager for Jack Daniel’s, managing processes related to the delivery of promotional materials. Additionally, she has been a co-lead for the PRIDE Employee Resource Group since 2014, contributing to diversity and inclusion initiatives within the company.
Education and Expertise
Shannon Evans earned her Master of Business Administration (M.B.A.) from Bellarmine University, completing her studies from 2012 to 2014. Prior to that, she obtained a Bachelor of Applied Science (BASc) in Communication from the University of Louisville, where she studied from 2001 to 2005. Her educational background provides her with a strong foundation in business and communication, which she applies in her current role at Brown-Forman.
Background
Before joining Brown-Forman, Shannon Evans worked at Cox Radio as a Sales Coordinator/Account Executive for one year in the Louisville, Kentucky area from 2008 to 2009. This role provided her with experience in sales coordination and account management, which contributed to her skill set in promotional management at Brown-Forman.
Achievements
In her role as Associate Sales Promotions Manager for Jack Daniel’s, Shannon Evans has been involved in the execution of sales promotions since 2018. She coordinates with the Jack Daniel’s Brand Team to develop consumer promotional materials for the Jack Daniel’s Family of Brands. Her contributions have been essential in enhancing the brand's visibility and consumer engagement.