Shannon Rooney
About Shannon Rooney
Shannon Rooney is an Associate Brand Manager at Brown-Forman, specializing in Diplomático Rum. She has a diverse background in brand management and marketing, with previous roles at Diageo and ADROC Productions.
Current Role at Brown-Forman
Shannon Rooney serves as the Associate Brand Manager for Diplomático Rum at Brown-Forman. In this role, she is responsible for managing brand strategies and marketing initiatives to enhance the brand's presence in the market. Since joining the company in 2023, she has focused on developing campaigns that resonate with consumers and drive brand growth.
Previous Experience at Diageo
Prior to her current position, Shannon Rooney worked at Diageo, where she held two roles. She was a Marketing Project Manager from 2021 to 2022, overseeing various marketing projects. Following this, she served as a Brand Marketing Associate from 2022 to 2023, contributing to brand development and marketing strategies.
Experience at ADROC Productions
Shannon Rooney has a background in account management from her time at ADROC Productions. She worked as a Senior Account Executive from 2019 to 2020 and previously as an Account Executive from 2018 to 2019. During her tenure, she managed client relationships and coordinated marketing efforts across major cities including Chicago, Los Angeles, and New York City.
Educational Background
Shannon Rooney earned her Bachelor of Arts degree from Illinois State University. Her education provided her with a foundation in marketing principles and brand management, which she has applied throughout her career in various roles across the marketing and advertising sectors.
Early Career and Roles
Shannon Rooney began her career in marketing and promotions with TEAM Enterprises, where she worked as a Promotional Specialist for MillerCoors from 2010 to 2011. She later held various positions, including Area Lead for Bacardi USA and Brand Activation Specialist, further developing her expertise in brand marketing and client relations.