Shawn Riedling
About Shawn Riedling
Shawn Riedling is a Senior Demand Planning Analyst specializing in New Product Development and Acquisitions at Brown-Forman, where he has worked since 2015. His extensive experience includes roles in demand planning and forecasting at Brown-Forman and 3Com, contributing to various successful product initiatives and acquisitions.
Current Role at Brown-Forman
Shawn Riedling currently serves as the Senior Demand Planning Analyst for New Product Development and Acquisitions at Brown-Forman. He has held this position since 2015, contributing to the strategic planning and execution of new product initiatives. His responsibilities include analyzing market trends and demand forecasts to support the introduction of new products into the market.
Previous Experience at Brown-Forman
Riedling has an extensive history with Brown-Forman, having worked in various roles since 2005. He was a Senior Forecasting Analyst for Heritage Brands and Brand Integrations from 2005 to 2006, and then from 2006 to 2011, he continued as a Senior Forecasting Analyst focusing on Heritage Brands and International Planning. He also held the position of Senior Demand Planning Analyst for New Product Development and Brand Transitions from 2011 to 2014.
Professional Background at 3Com
Before his tenure at Brown-Forman, Shawn Riedling worked at 3Com for five years, from 2000 to 2005, in various financial and planning roles. His positions included Senior Demand Planner for Americas Sales Operations, Senior Financial Analyst for North American Sales, and Business Financial Analyst for Americas Sales Finance. His experience at 3Com provided him with a solid foundation in demand planning and financial analysis.
Education and Qualifications
Shawn Riedling completed his Bachelor of Science degree at the University of Louisville, majoring in Accounting with a minor in Mathematics from 1984 to 1989. He also attended St. Xavier High School, where he achieved a College Prep designation from 1980 to 1984. His educational background has equipped him with strong analytical and financial skills applicable to his roles in demand planning and analysis.
Contributions to Product Development
Riedling has played a significant role in the development of several key products at Brown-Forman. He contributed to the launch of Jack Daniels Tennessee Fire and Jack Daniels Tennessee Apple, as well as Old Forester Rye & Mint Julep and Coopers Craft 82P & 100P. Additionally, he was involved in the global package change for Woodford Reserve products and the integration of Slane Irish Whiskey, showcasing his impact on the company's product portfolio.