Shelly Silberman
About Shelly Silberman
Shelly Silberman is a Senior Category Manager at Brown-Forman in Australia, where she has worked since 2017. She has extensive experience in category management and insights, having held various roles within Brown-Forman and other companies over the years.
Work at Brown-Forman
Shelly Silberman has been employed at Brown-Forman since 2008, holding various positions over the years. She currently serves as the Senior Category Manager, a role she has held since 2017. In this capacity, she focuses on managing relationships and return on investment with data suppliers such as IRI and Summit. She also leads category review preparation meetings with cross-functional teams that include Sales, Marketing, Insights, and Innovation. Prior to her current role, she worked as a Commercial Insights Manager from 2014 to 2017 and as a Category Manager from 2008 to 2014.
Education and Expertise
Shelly Silberman completed her education at Randwick Girls High School, where she served as School Captain from 1978 to 1983. This leadership role likely contributed to her skills in team management and collaboration. Her professional expertise spans various roles in category management and commercial insights, enabling her to utilize data-driven insights to optimize shelving, space management, and range assortment.
Professional Background
Shelly Silberman's career includes significant experience in various companies prior to her tenure at Brown-Forman. She worked at The Nielsen Company as an Account Manager from 1995 to 2000 and later as a Client Service professional from 2005 to 2008. Her experience also includes a role as an Information Resources Manager at Bauer Media Group – Australia from 2002 to 2003 and as a Contract Analyst at Kellogg Company from 2003 to 2004. This diverse background has equipped her with a broad understanding of market insights and client services.
Diversity and Inclusion Initiatives
At Brown-Forman, Shelly Silberman actively participates in diversity and inclusion initiatives. She co-chairs the Pride Employee Resource Group and sits on the Diversity & Inclusion committee for ANZPI. Her involvement in these groups demonstrates her commitment to fostering an inclusive workplace culture and supporting diverse employee communities.