Silvia Lu
About Silvia Lu
Silvia Lu is a Marketing Manager for Greater China at Brown-Forman, a position she has held since 2021. She has extensive experience in marketing, having previously worked at Moët Hennessy Diageo China for nine years.
Work at Brown-Forman
Silvia Lu has been serving as the Marketing Manager for Greater China at Brown-Forman since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives within the region. Her position involves collaborating with various teams to enhance brand visibility and drive market growth in a competitive landscape.
Previous Experience at Moët Hennessy Diageo China
Prior to her current role, Silvia Lu worked at Moët Hennessy Diageo China for nine years, from 2012 to 2021. During her tenure, she held the position of Marketing Manager, where she managed marketing operations and brand strategies. Before that, she served as Senior Brand Manager from 2007 to 2012, focusing on brand development and market positioning.
Education and Expertise
Silvia Lu studied at Tongji University, where she earned a Bachelor's degree in Advertising from 1997 to 2002. Additionally, she pursued a Bachelor's degree in German at the same university from 2000 to 2001. Her educational background provides her with a solid foundation in marketing principles and communication strategies.
Background
Silvia Lu is based in Shanghai, China. Her career in marketing spans over two decades, with significant experience in the luxury goods and beverage sectors. Her roles have involved strategic planning, brand management, and market analysis, contributing to her expertise in the field.