Simona Hristeva
About Simona Hristeva
Simona Hristeva is a Junior Brand Manager at Brown-Forman, specializing in digital marketing strategies for Finlandia Vodka. She holds a Master's degree in Marketing from Vrije Universiteit Amsterdam and has extensive experience in brand management and digital marketing.
Current Role at Brown-Forman
Simona Hristeva serves as the Junior Brand Manager for Finlandia Vodka at Brown-Forman. She has held this position since 2019, contributing to the brand's marketing efforts in the Amsterdam Area, Netherlands. In her role, she specializes in social listening and digital intelligence, which are essential for enhancing brand communication strategies. Hristeva coordinates digital marketing activities for Finlandia Vodka on an international scale, ensuring that the brand maintains a consistent and effective presence in the market.
Education and Expertise
Simona Hristeva has a strong educational background in marketing. She earned her Master's degree in Marketing from Vrije Universiteit Amsterdam, where she studied from 2018 to 2019. Prior to this, she completed her undergraduate studies in Marketing at the University of Strathclyde from 2014 to 2018. Additionally, she attended 'Ivan Vazov' Language School, where she studied English and Russian languages, achieving her secondary school education from 2009 to 2014. This diverse educational foundation supports her expertise in brand management and digital marketing.
Previous Work Experience
Before her current role at Brown-Forman, Simona Hristeva gained valuable experience in various marketing positions. She worked as a Marketing Assistant at International Fair Plovdiv for two months in 2016. Following this, she served as a Brand Representative at RMP Enterprise from 2017 to 2018. Hristeva also completed a Digital Marketing Internship at Brown-Forman, focusing on Finlandia Vodka, from 2018 to 2019. Additionally, she worked as a Web Content and Engagement Intern in Cyber Security at the University of Strathclyde for seven months during 2017 to 2018.
Digital Marketing Contributions
In her role at Brown-Forman, Simona Hristeva has co-developed digital marketing strategies that are implemented globally for Finlandia Vodka. Her work emphasizes the importance of digital channels in brand communication and consumer engagement. By leveraging her skills in social listening and digital intelligence, she enhances the effectiveness of marketing campaigns and contributes to the brand's overall strategy on an international level.