Sophia H.
About Sophia H.
Sophia H. is an Integrated Marketing Communications Manager at Brown-Forman in Shanghai, China, where she has worked since 2021. She specializes in managing marketing communications for Jack Daniel's and Super Premium+ Bourbon and Scotch brands, focusing on brand development, social media, paid media, and eCommerce campaigns.
Work at Brown-Forman
Sophia H. has been serving as the Integrated Marketing Communications Manager at Brown-Forman since 2021. Based in Shanghai, China, she oversees marketing communications for notable brands such as Jack Daniel's and Super Premium+ Bourbon and Scotch. Her role involves developing and executing strategies across brand management, social media, paid media, and eCommerce campaigns. This position highlights her focus on enhancing brand visibility and engagement within the competitive Chinese market.
Education and Expertise
Sophia H. holds a Master of Business Administration (MBA) from the China Europe International Business School (CEIBS), where she studied from 2012 to 2014. Additionally, she studied at Fudan University, further enriching her educational background. Her expertise lies in integrating various marketing communication functions, which allows her to effectively enhance brand presence and drive marketing initiatives in the Chinese market.
Background
Sophia H. has a solid academic foundation and professional experience in marketing communications. Her educational journey includes advanced studies at prestigious institutions, equipping her with the knowledge and skills necessary for her role in a leading global company like Brown-Forman. Her career trajectory reflects a commitment to developing effective marketing strategies tailored to the unique dynamics of the Chinese market.
Marketing Communications Management
In her capacity as Integrated Marketing Communications Manager, Sophia H. is responsible for managing comprehensive marketing communication strategies. She focuses on various aspects, including brand development, social media engagement, and eCommerce initiatives. Her work is pivotal in promoting Brown-Forman's premium brands in China, ensuring that marketing efforts align with consumer preferences and market trends.