Steve Sanders
About Steve Sanders
Steve Sanders is a National Account Manager at Brown-Forman, where he has worked since 2019. He has extensive experience in the wine and spirits industry, having held various managerial roles at Brown-Forman and other companies over the past two decades.
Current Role at Brown-Forman
Steve Sanders currently serves as the National Account Manager at Brown-Forman, a position he has held since 2019. He operates from Bentonville, Arkansas, where he focuses on managing national accounts within the wine and spirits industry. His role involves strategic planning and execution to drive sales and enhance market presence.
Previous Experience at Brown-Forman
Steve Sanders has held multiple positions at Brown-Forman over the years. He worked as a State Manager for Nevada from 2012 to 2015, as a Market Brand Manager in Texas from 2006 to 2010, and as an Area Manager covering Missouri, Arkansas, and Kansas from 2016 to 2019. Additionally, he served as an On Premise Market Manager and On Premise Manager in the Houston area from 2004 to 2012.
Educational Background
Steve Sanders studied at the US Naval Academy, where he focused on Economics from 1996 to 1998. He later attended Texas Tech University, earning a Bachelor of Science in Kinesiology and Exercise Science from 1998 to 2001. He furthered his education at Washington State University - Carson College of Business, achieving a Master of Business Administration (MBA) with a concentration in Marketing from 2018 to 2020.
Skills and Expertise
Steve Sanders possesses strong skills in Nielsen data analysis, which he utilizes for market insights and planning. He has expertise in managing national accounts, particularly in the wine and spirits industry. His experience includes managing both on-premise and off-premise sales channels across various U.S. regions, demonstrating his capability in strategic market planning and distributor management.
Early Career Experience
Before joining Brown-Forman, Steve Sanders worked at Republic National Distributing Company as an On Premise Sales Representative from 2001 to 2003. He also served as a Field Marketing Manager at The Hive in the Houston area from 2003 to 2004. These roles contributed to his foundational experience in sales and marketing within the beverage industry.