Tara Baird, Csw, Csa
About Tara Baird, Csw, Csa
Tara Baird is an On-Premise Market Manager at Brown-Forman, a position she has held since 2020 in Charlotte, North Carolina. She has extensive experience in the liquor industry, having worked in various roles at Johnson Brothers Liquor Co from 2014 to 2019 and previously as a Research Assistant at Sports Business Journal.
Work at Brown-Forman
Tara Baird has been serving as the On-Premise Market Manager at Brown-Forman since 2020. In this role, she focuses on managing and developing on-premise accounts in the Charlotte, North Carolina area. Her responsibilities include strategizing marketing initiatives and enhancing brand visibility within the hospitality sector. With four years of experience in this position, she plays a key role in driving sales and fostering relationships with clients.
Previous Experience at Johnson Brothers Liquor Co
Before joining Brown-Forman, Tara Baird held several positions at Johnson Brothers Liquor Co. She worked as the On-Premise District Manager from 2018 to 2019, overseeing multiple accounts and ensuring effective distribution of products. Prior to that, she served as the On-Premise Territory Manager from 2016 to 2018, and as the Retail Territory Manager from 2014 to 2015. These roles contributed to her extensive knowledge of the liquor industry and on-premise sales strategies.
Early Career at Sports Business Journal
Tara Baird began her career as a Research Assistant at Sports Business Journal from 2013 to 2014. In this role, she assisted in gathering and analyzing data related to the sports business sector. This experience provided her with valuable research skills and insights into market trends, which she later applied in her roles within the liquor industry.
Education and Expertise
Tara Baird earned her Bachelor of Science (BS) degree in Journalism from the University of South Carolina-Columbia, where she studied from 2009 to 2013. Her educational background in journalism has equipped her with strong communication skills, which are essential in her current role in market management. This foundation supports her ability to effectively engage with clients and stakeholders in the industry.