Tara Black
About Tara Black
Tara Black serves as the Shopper Insights Lead at Brown-Forman, a position she has held since 2018. She has a background in shopper marketing and retail sales, with previous experience at Abbott and a degree in Marketing and Public Relations from Juniata College.
Current Role at Brown-Forman
Tara Black serves as the Shopper Insights Lead at Brown-Forman, a position she has held since 2018. Based in Louisville, Kentucky, she focuses on understanding consumer behavior and preferences to inform marketing strategies. Her role involves analyzing shopper data and trends to enhance product positioning and drive sales.
Previous Experience at Abbott
Before joining Brown-Forman, Tara Black worked at Abbott in various roles. She served as an Assistant Manager and Shopper Marketing Manager for a brief period in 2016. Additionally, she held the position of Retail Sales Coordinator from 2014 to 2015 and worked as a Retail Sales Representative in 2014. Her experience at Abbott provided her with a strong foundation in shopper marketing and retail sales.
Internship Experience
Tara Black gained valuable experience through internships early in her career. She worked as a Marketing and Community Relations Intern at J.C. Blair Memorial Health System from 2012 to 2013. Additionally, she completed an internship in Shopper and Category Development at Abbott in 2013, where she focused on retail therapeutic nutrition.
Educational Background
Tara Black earned her Bachelor of Science degree in Marketing and Public Relations from Juniata College. She attended the college from 2010 to 2013, where she developed skills that would support her career in marketing and shopper insights. Her education provided a solid foundation for her professional journey.
Graphic Design Experience
During her time at Juniata College, Tara Black also worked as a Graphic Designer for the Juniata Associate from 2011 to 2013. This role allowed her to apply her creative skills and gain experience in visual communication, which complements her marketing expertise.