Tara Shoultz
About Tara Shoultz
Tara Shoultz is an Associate Brand Manager at Korbel Champagne and Sonoma-Cutrer Vineyards, where she develops innovative brand-building programs. She has extensive experience in brand management and marketing, having previously worked at Brown-Forman and Abbott Nutrition in various roles.
Work at Brown-Forman
Tara Shoultz currently serves as the Associate Brand Manager for Korbel Champagne and Sonoma-Cutrer Vineyards at Brown-Forman, a position she has held since 2020. In this role, she is responsible for creating programs that enhance brand presence in the United States market. Her work involves developing and evaluating innovative brand-building programs specifically for Korbel California Champagne and Sonoma-Cutrer Vineyards. Prior to her current role, she worked as an Associate Brand Manager for Finlandia Vodka, Canadian Mist, and Early Times Whisky from 2019 to 2020, and as a Shopper Insights Lead from 2018 to 2019.
Education and Expertise
Tara Shoultz holds a Bachelor of Science (BS) degree in Health Marketing and Public Relations from Juniata College, where she studied from 2010 to 2013. Additionally, she completed her high school education at Northern Burlington County Regional High School, graduating in 2010. Her educational background has equipped her with the skills necessary for her roles in brand management and marketing within the beverage industry.
Background
Tara Shoultz began her career in marketing and brand management with various roles at Abbott Nutrition. She worked as a Retail Sales Coordinator RDP in 2014, followed by positions as Assistant Manager and Shopper Marketing Manager from 2015 to 2016, and Internal Shopper Marketing Manager from 2016 to 2018. She also served as a Retail Sales Representative RDP in 2014. Earlier in her career, she gained experience as a Marketing and Community Relations Intern at J.C. Blair Memorial Health System from 2012 to 2013 and as a Graphic Designer at Juniata College from 2011 to 2013.
Achievements
In her current role at Brown-Forman, Tara Shoultz focuses on analyzing market needs and sales promotion effectiveness to identify brand growth opportunities. Her contributions to brand management include creating and implementing programs that enhance brand visibility and engagement in the competitive beverage market. Through her various roles, she has developed a strong foundation in brand strategy and marketing execution.