Terence Tan
About Terence Tan
Terence Tan is an Insights Manager for Asia at Brown-Forman, where he has worked since 2021. He has extensive experience in consumer research and insights, having held various positions at organizations such as Ferrero, Edrington, and the Singapore Tourism Board.
Current Role at Brown-Forman
Terence Tan serves as the Insights Manager for Asia at Brown-Forman, a position he has held since 2021. In this role, he operates in a hybrid work environment, balancing remote and in-office responsibilities in Singapore. His work focuses on gathering and analyzing consumer insights to inform business strategies within the region.
Previous Experience in Consumer Insights
Before joining Brown-Forman, Terence Tan held various roles in consumer insights across multiple organizations. He worked at Edrington from 2015 to 2019, where he progressed from Consumer Insight Planner to Consumer Insight Manager for Asia Pacific and Global Travel Retail. Prior to that, he spent three years at the Singapore Tourism Board, where he served as Manager and Assistant Manager in Consumer Research & Insight.
Educational Background
Terence Tan has a solid educational foundation in economics and political science. He earned a Bachelor of Science degree from Singapore Management University, where he studied from 2008 to 2012. He also participated in the ERASMUS Exchange Programme at Universidade Nova de Lisboa in 2011. Earlier, he obtained a Diploma in Mass Communication from Ngee Ann Polytechnic from 2005 to 2008.
Diversity and Inclusion Initiatives
At Brown-Forman, Terence co-leads the Pride Employee Resource Group (ERG) for the Asia Chapter. This group is dedicated to promoting diversity and inclusion initiatives within the organization, reflecting his commitment to fostering an inclusive workplace culture.
Interest in Consumer Behavior
Terence Tan has a keen interest in the intersection of culture and consumer behavior. He emphasizes the balance between art and science in insights management and values the role of intuition alongside data-driven decision-making in understanding consumer insights.