Teresa Dunlap
About Teresa Dunlap
Teresa Dunlap serves as the Integrated Marketing Manager for Global Jack Daniel's at Brown-Forman, where she has worked since 1998. She oversees the development of the Jack Daniel's website and manages various digital marketing initiatives across multiple global markets.
Work at Brown-Forman
Teresa Dunlap has been employed at Brown-Forman since 1998, serving as the Integrated Marketing Manager for the Global Jack Daniel's brand. Over her 26 years with the company, she has played a significant role in various marketing initiatives and digital strategies. Prior to her current position, she worked as a Senior Digital Specialist/Program Manager from 1998 to 2014. Her extensive experience at Brown-Forman has allowed her to contribute to the brand's growth and digital presence.
Education and Expertise
Teresa Dunlap earned her Bachelor of Arts degree in Public Relations and Journalism from Eastern Kentucky University, where she studied from 1986 to 1990. This educational background has equipped her with the skills necessary for her roles in marketing and digital strategy. Her expertise encompasses integrated marketing management, digital content development, and analytics, which she applies to her work with the Jack Daniel's brand.
Background
Before joining Brown-Forman, Teresa Dunlap worked as a News Editor at Landmark Community Newspapers, specifically at the Trimble Banner Democrat, from 1990 to 1992. This early career experience in journalism provided her with foundational skills in communication and content creation, which she has leveraged throughout her marketing career.
Achievements
In her current role, Teresa Dunlap leads the evolution and development of JackDaniels.com, which attracts 8 million visitors and generates 29 million page views annually. She manages 18 localizations in 8 languages for the global website and oversees compliance across over 25 market-level social accounts in various regions. Additionally, she authors quarterly digital performance reports that integrate analytics from multiple sources to inform stakeholders.
Digital Marketing Leadership
Teresa Dunlap is responsible for managing the development of new functionalities, content, and user experiences on the Jack Daniel's website. She leads the strategy for a global email evergreen journey aimed at nurturing consumer relationships. Furthermore, she integrates e-commerce experiences into the Jack Daniel's digital ecosystem, managing a global website budget that exceeds $600,000.