Toby Wallis
About Toby Wallis
Toby Wallis is a Channel Marketing Executive Retail with extensive experience in retail marketing and business development. He has worked for notable companies such as Brown-Forman, Active Display Group, and Saatchi & Saatchi, and has developed campaigns for global brands.
Work at Brown-Forman
Toby Wallis has been serving as the Channel Marketing Executive Retail at Brown-Forman since 2020. In this role, he focuses on developing and implementing marketing strategies tailored for retail channels. His responsibilities include enhancing brand visibility and driving sales through effective marketing initiatives. Wallis's experience in retail marketing positions him to contribute significantly to Brown-Forman's objectives in the competitive beverage industry.
Previous Experience in Retail Marketing
Before joining Brown-Forman, Toby Wallis held several positions in retail marketing. He worked as a Business Development Manager at Active Display Group from 2014 to 2017, where he focused on retail marketing strategies. Additionally, he served as a Project Manager for a Gold Coast Commonwealth Games contract role in 2018. His experience also includes a role as a Business Development & Project Manager at DisplayWise in 2018 and as an Account Manager at Dot Design Group PTY LTD from 2019 to 2020.
Education and Expertise
Toby Wallis earned a Bachelor of Business Administration (BBA) in Advertising from Queensland University of Technology, where he studied from 2009 to 2012. His educational background provides a solid foundation for his expertise in point of sale (POS) and print marketing strategies. Wallis specializes in creating various types of displays, including semi-permanent, temporary, and permanent installations, and has experience in experiential marketing and industrial design.
Background in Advertising
Toby Wallis began his career in advertising as an Intern Account Manager at Saatchi & Saatchi in 2013, where he worked for 11 months. This role introduced him to the advertising industry and helped him develop essential skills in account management. His early experience also includes working as a Defence Promoter at Defence Force Recruiting from 2010 to 2012, which contributed to his understanding of marketing and promotional strategies.
Achievements in Campaign Development
Throughout his career, Toby Wallis has developed retail marketing campaigns for several global brands, including Coca-Cola, Procter & Gamble, Footlocker, and Electrolux. His ability to create effective marketing strategies has been instrumental in enhancing brand presence and driving sales for these companies. Wallis's work demonstrates his capability in collaborating with teams to achieve organizational success.