Tracey (Walker) Johnson
About Tracey (Walker) Johnson
Tracey (Walker) Johnson serves as the VP and Group Brand Director for Woodford Reserve Bourbon Brands at Brown-Forman, a position she has held since 2020. She has a diverse background in brand management and marketing, with previous roles at notable companies including Sara Lee Foods, Yum! Brands, and Johnson & Johnson.
Current Role at Brown-Forman
Tracey Johnson serves as the Vice President and Group Brand Director for Woodford Reserve Bourbon Brands at Brown-Forman. She has held this position since 2020, contributing to the brand's strategic direction and marketing initiatives. Her extensive experience in brand management and marketing supports the growth and development of Woodford Reserve within the competitive bourbon market.
Previous Experience in Brand Management
Prior to her current role, Tracey Johnson worked at Brown-Forman as the Brand Director for Woodford Reserve Bourbon from 2019 to 2020. She also held the position of Senior Multicultural Marketing Manager at Brown-Forman from 2018 to 2019. Her career includes roles at Sara Lee Foods as Brand Manager from 2001 to 2004, and at Yum! Brands as Project Manager from 2000 to 2001. Additionally, she worked at Johnson & Johnson as Assistant Product Director from 1998 to 2000.
Educational Background
Tracey Johnson holds a Bachelor of Science degree in Mathematics from Vanderbilt University. She furthered her education by completing an MBA at the University of Michigan - Stephen M. Ross School of Business, focusing on Marketing. Additionally, she participated in an Exchange Program at London Business School, where she also earned an MBA.
Career Progression
Tracey Johnson's career spans various roles in brand management and marketing across multiple industries. Starting as an Assistant Product Director at Johnson & Johnson, she progressed to project management at Yum! Brands, and then to brand management at Sara Lee Foods. Her trajectory continued at Brown-Forman, where she has taken on increasing responsibilities, culminating in her current role overseeing Woodford Reserve Bourbon Brands.