Travis Smith
About Travis Smith
Travis Smith serves as the Director of Digital Marketing COE at Brown-Forman, where he has worked since 2012. He has a background in consumer relationship marketing and military service, and he holds a Bachelor of Science from the United States Military Academy and an EMBA from Vanderbilt University.
Current Role at Brown-Forman
Travis Smith serves as the Director of Digital Marketing COE at Brown-Forman, a position he has held since 2012. In this role, he focuses on optimizing the coordination between Marketing and IT teams for digital, consumer-facing programs. He directs a team of Digital Program Managers and is responsible for developing best practices and portfolio recommendations in the digital marketing arena. Additionally, he oversees the selection and management of digital marketing vendors for Brown-Forman's global portfolio of brands, ensuring that all digital programs comply with legal standards.
Previous Experience at Brown-Forman
Before his current role, Travis Smith worked at Brown-Forman as the Manager of Consumer Relationship Marketing from 2008 to 2012. During his four years in this position, he contributed to the development and implementation of strategies aimed at enhancing consumer engagement and relationship management.
Education and Expertise
Travis Smith earned a Bachelor of Science degree from the United States Military Academy at West Point, where he studied from 1995 to 1999. He furthered his education by obtaining an Executive MBA from Vanderbilt University - Owen Graduate School of Management, completing the program between 2006 and 2008. His educational background provides a strong foundation for his expertise in digital marketing and consumer relationship management.
Career Background
Travis Smith has a diverse career background that includes significant roles in various organizations. He served as an Infantry Officer in the U.S. Army from 1999 to 2004, gaining leadership experience. Following his military service, he worked at The Home Depot, Inc. as a Store Manager from 2006 to 2008 and participated in their Store Leadership Program from 2004 to 2006. This experience contributed to his skills in management and operational efficiency.