Valerie Kelly
About Valerie Kelly
Valerie Kelly is the Field Marketing Manager for Woodford Reserve at Brown-Forman, a position she has held since 2019. She has extensive experience in brand management and marketing within the spirits industry, having worked in various roles at Brown-Forman since 2000.
Work at Brown-Forman
Valerie Kelly has held multiple positions at Brown-Forman since joining the company in 2000. She currently serves as the Field Marketing Manager for California and Hawaii for Woodford Reserve, a role she has held since 2019. Prior to this, she worked as the Brand Commercial Manager for California's Premium Whiskey from 2016 to 2018. Her career at Brown-Forman includes various roles such as Associate Brand Business Manager and Market Brand Manager, both focused on developing brands. She also served as the On-Premise Manager in Los Angeles for eight years, showcasing her extensive experience in brand management and marketing within the beverage industry.
Education and Expertise
Valerie Kelly earned a Bachelor of Science degree in Family Resources and Human Development from Arizona State University. This educational background provides her with a strong foundation in understanding consumer behavior and market dynamics, which she applies in her marketing roles at Brown-Forman. Her expertise spans over two decades in the beverage industry, with a focus on brand development, marketing strategies, and sales management.
Background
Valerie Kelly began her career in the beverage industry as a Sales Representative at Young's Market Company, where she worked from 1996 to 2000. She then joined Brown-Forman in 2000, where she has built a comprehensive career over the years. Her roles have evolved from On-Premise Market Manager to various brand management positions, reflecting her growth and adaptability within the company. Throughout her tenure, she has gained significant experience in field marketing and brand strategy.
Career Progression
Valerie Kelly's career at Brown-Forman illustrates a clear progression through various marketing and management roles. She started as an On-Premise Market Manager from 2000 to 2004, followed by positions as Market Brand Manager and Associate Brand Business Manager. In 2016, she transitioned to the role of Brand Commercial Manager for California's Premium Whiskey, before becoming the Field Marketing Manager for Woodford Reserve in 2019. This trajectory highlights her expertise in brand development and marketing within the premium spirits sector.