Varun Thekkoot
About Varun Thekkoot
Varun Thekkoot is a Marketing Intern at Brown-Forman, focusing on Jack Daniel's Super Premiums, with a background in marketing and brand management from Oxford Brookes University. He has experience in sales and business development, having worked at various companies including EDGERTON GIN COMPANY LTD and Just Miniatures.
Current Role at Brown-Forman
Varun Thekkoot currently serves as a Marketing Intern for Jack Daniel's Super Premiums at Brown-Forman, a position he has held since 2022. In this role, he collaborates closely with agency partners to develop campaign ideas, ensuring timely activations and monitoring performance against key performance indicators (KPIs). He partners with Jack Daniel’s Global Team to prepare assets for upcoming campaigns, maintaining consistency with the overall brand strategic direction. His responsibilities also include the development and execution of media, social, public relations, and influencer campaigns across the Jack Daniel's Super Premiums portfolio.
Previous Experience in the Beverage Industry
Prior to his current role, Varun Thekkoot gained valuable experience in the beverage industry. He worked as a Sales Executive at Edgerton Gin Company Ltd from 2018 to 2019. Following that, he served as a Business Development Manager at Just Miniatures from 2019 to 2021. In this position, he supervised a team of six, focusing on On-trade and Off-trade miniature sales across the UK and occasionally Europe. His experience in these roles has contributed to his expertise in marketing and brand management.
Education and Expertise
Varun Thekkoot holds a Master of Science in Marketing and Brand Management from Oxford Brookes University, which he completed from 2021 to 2022. He also earned a Bachelor of Business Management in International Business from Sinhgad College of Science & Commerce in Pune, India, between 2015 and 2017. His educational background provides a strong foundation for his current marketing role, equipping him with essential skills in brand strategy and management.
Trade Event Participation
In his current position, Varun Thekkoot actively attends trade events where he reports and recommends strategies to optimize activations. He also monitors competitor activities to inform his recommendations. This involvement in trade events enhances his understanding of market trends and competitive dynamics, which is crucial for effective marketing strategies.
Skills and Competitive Spirit
Varun Thekkoot possesses a strong competitive spirit, developed through a lifelong passion for sports. This characteristic contributes to his performance in professional roles, driving him to excel in various marketing initiatives. His skills in collaboration and digital presence optimization further enhance his contributions to the marketing team at Brown-Forman.