Virginia Mattingly
About Virginia Mattingly
Virginia Mattingly serves as the On-Premise Shopper Insights Lead at Brown-Forman, where she has worked since 2017. With a strong background in consumer insights and planning, she has held multiple roles within the company over the past decade.
Work at Brown-Forman
Virginia Mattingly has been employed at Brown-Forman since 2010, holding various positions over the years. She currently serves as the On-Premise Shopper Insights Lead, a role she has occupied since 2017. Prior to this, she worked as a Shopper Insights Manager from 2013 to 2015 and as a Senior Analyst in Consumer Planning for Tequilas from 2011 to 2013. Additionally, she held the position of Insights Lead for Emerging Consumer & Brands from 2015 to 2017. Her extensive tenure at Brown-Forman demonstrates her deep understanding of consumer insights within the beverage alcohol industry.
Education and Expertise
Virginia Mattingly holds an MBA from Georgetown University - The McDonough School of Business, which she completed from 2008 to 2010. She also studied Principles of Marketing Research at The University of Georgia from 2012 to 2013. Mattingly earned her Bachelor of Arts degree in Psychology from Boston College, where she studied from 2001 to 2005. Her educational background, combined with her extensive experience in consumer insights, positions her as an expert in understanding shopper behavior and emerging consumer trends.
Background
Virginia Mattingly began her career in the financial sector, working at U.S. Trust, Bank of America Private Wealth Management as a Personal Banker from 2005 to 2006 and later as a Trust Assistant from 2007 to 2008. She transitioned to marketing as an MBA Marketing Intern at Beiersdorf in 2009. Her background includes a strong foundation in both finance and marketing, which has contributed to her analytical skills in consumer insights within the beverage alcohol industry.
Achievements
Throughout her career at Brown-Forman, Virginia Mattingly has played a key role in understanding and analyzing shopper behavior related to on-premise alcohol consumption. Her work has focused on consumer planning and shopper insights, particularly in identifying and responding to emerging consumer trends. Her contributions have supported the company's strategic initiatives in the beverage alcohol market.